Once you have defined your marketing strategy, you will need to define a marketing offer and implement it in practical, operational terms. This involves mastering the skills of a project manager (time management, prioritisation, etc.) but also, of course, the 4 marketing levers of your offering: product, price, communication and distribution.
We’ll give you all the information and methods you need to become an effective operational marketing project manager.
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Introduction to the marketing mix
Product
Pricing
Communication
Distribution
Project management
Introduction to the marketing mix
How do you set up an effective marketing mix?
Product
How do you build your offering (product or service)?
Pricing
How do you define the price of your offer?
How to implement yield management methods
Communication
How to define the communication lever in your marketing mix
E-advertising: 7 steps to a successful campaign
How to run a successful communication campaign
How to choose the right channels
Distribution
How to choose your distribution channels
Project management
Project management (prioritisation, tools, etc.)
