Are you a marketing project manager or entrepreneur looking to develop your business?
Would you like to find new, relevant growth drivers for your business? Implement a truly effective strategy that will enable you to make the most of your investment (budget, time and energy)?
I’ve put together these marketing training courses for you 🙂
Are you taking a course? Sign up now. 👇🏻
Register on our learners’ area and take advantage of all our resources and support.
Discover our marketing training courses
Never done marketing before?
We can give you an introduction to this fantastic expertise.
👉🏻 Access our introduction to marketing.
Do you want to improve your marketing strategy?
Discover the methods and tools (Pestel, Porter, Swot) you need to build effective marketing strategies.
👉🏻 Go straight to our strategic marketing training course.
Do you want to improve your operational marketing skills?
Learn about the marketing mix and the management tools that are essential for any marketing project manager.
👉🏻 Go straight to our operational marketing course.
Do you want to improve your digital marketing skills?
Learn about web acquisition and conversion channels, and the digital marketing tools you need to activate web growth levers effectively.
👉🏻 Access our web marketing training course.
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Let me introduce myself. My name is Arthur de Montmarin and I’m passionate about marketing, an expertise I’ve developed over 15 years working for major groups (Kellogg’s, Henkel, Bel, General Mills/Yoplait) and then for my own companies (Le Bon Binôme and Neplim). For the last 10 years, I’ve been training entrepreneurs and marketing managers at business schools, incubators and adult education centres. I am also the author of two marketing books.
Video training
Do you prefer the video format? Simply enter your e-mail address here and I’ll let you know when it’s online.
Beginner marketing training
Never had any training in marketing?
It’s a fascinating subject, combining market analysis, creativity and communication.
Do you want to find out what it is, how marketing works, and what methods and tools you need to implement effective marketing? Here is an introduction to the fundamentals of marketing:
Marketing mix or « 4Ps » of marketing
Product marketing training
How to create a coherent and attractive offer that meets the needs of your target group
Price marketing training
How to price your product to achieve the difficult balance between margin and volume sold. This includes understanding price elasticity, psychological pricing, yield management, etc.
Marketing communication training
Communication is certainly the best-known marketing lever, so much so that marketing is often confused with communication.
Distribution marketing training
How to make your product accessible to your target audience, your customers.
SCP marketing approach training
The marketing approach comprises 3 stages:
segmentation
targeting
positioning
I want to discover marketing
Strategic marketing training
What is our current situation (diagnosis),
where do we want to go (objective)
and how do we intend to get there (strategy),
These are the three questions that strategic marketing answers.
Strategic marketing is the key to your success. It is essential to master the fundamentals: analysing the environment, defining objectives, choosing a marketing strategy (segmentation, targeting and positioning).
Why work on strategic marketing? To define a strategy that will enable you to be sure that it can be carried out successfully, and that all your energy and budget will be invested in a profitable strategy.
Developing a good marketing strategy means being able to :
Analyse your environment (internal diagnosis, external diagnosis, Pestel and Porter analysis, direct and indirect competition, SWOT matrix)
Define effective long-term objectives (SMART objectives)
Choose the strategy that will enable you to achieve your objective and that is adapted to your environment
Measure the effectiveness of your marketing plan
Once you have completed these steps, you can define your marketing plan.
I want to learn about strategic marketing
Training in strategic marketing
Strategic marketing training by function/job
Here are the professions for which our courses can prepare you:
Marketing project manager (distance learning)
Marketing product manager (distance learning)
Marketing manager (distance learning)
Strategic marketing training by theme
Marketing approach training (segmentation, targeting, positioning)
Competitive and strategic intelligence
Designing a strategic marketing plan
Creating an effective business plan
Marketing strategy training
Market research training
Quantitative research
Qualitative research
Market research
Operational marketing training
This is the practical application of your strategy within your company. To do this, you will use the 4 levers of marketing:
product: how to analyse the needs of the market to create an offer that meets them.
price: what pricing methods should be put in place to ensure the profitability of your brand and your company?
communication: how to design and implement effective communication campaigns.
distribution: how to make your product accessible to your customers.
By activating these 4 levers, known as the 4 Ps or the marketing mix, you can grow your business.
I want to train in operational marketing
Training courses related to operational marketing
Training in marketing project management
Designing and launching an innovative offer
Creating marketing dashboards
Excel for marketing training
Content creation training
Marketing mix training
Creative marketing training
Digital marketing training
Web marketing offers countless customer acquisition channels and customer conversion techniques.
In this course, you will learn how to master digital marketing techniques:
To ensure a digital presence in line with your positioning
To acquire traffic (SEM: SEO and SEA, e-mailing, social ads, affiliation, etc.)
To convert prospects and customers (white papers, chatbots, call-to-actions, marketing automation, lead scoring, etc.)
To build customer loyalty
Digital marketing course content
E-marketing tools: marketing automation, analytics (Google analytics, Google Search Console).
Clarifying web marketing terms. Digital marketing includes a lot of terms in English and a lot of abbreviations: CPC, CPM, KPI, CRO, we’ll help you find your way around.
I want to train in digital marketing
Courses in digital marketing
General digital marketing courses
Introduction to digital marketing: the keys to digital marketing
Developing your business through digital marketing
Digital marketing training
Digital marketing training by channel
SEO (search engine optimisation) training
SEA (paid search) training
Social ads training (advertising on social networks)
Social networking training
E-mailing training
Digital marketing training by function/job
Here are the professions for which our training courses can prepare you:
Data and analytics / web analytics training
E-commerce project manager
Community manager training
Design thinking training
Growth hacking
Traffic manager
Web copywriting training
The keys to UX design
Digital marketing training by theme
Digital marketing and AI: how to benefit from AI
Inbound marketing training
Customer acquisition training
Customer conversion training
Customer loyalty training
Training in web referencing (paid and free referencing)
Digital marketing training by tool
Instagram Ads training: how to run a successful advertising campaign on Instagram
Facebook Ads training: how to run a successful advertising campaign on Facebook
Linkedin Ads training: how to run a successful advertising campaign on Linkedin
Twitter Ads training: how to run a successful Twitter advertising campaign
Facebook training: how to win customers with Facebook
Linkedin training: how to win customers on Linkedin?
Twitter training: how to win customers on Twitter?
TikTok training: how to win customers on TikTok?
Google Ads training (formerly Google Adwords)
Google Analytics training (GA4)
WordPress training (CMS)
Sendinblue training (mailing tool)
Mailchimp training (mailing tool)
We regularly publish new content to help you develop your business. In particular, we will be offering video training courses in the very near future. Would you like to be kept informed? Just share your e-mail address below. We’ll send you a new one (and that’s it! ).
How can I make the most of this training?
It’s great to have quality content, but how do you make it useful? How can you ensure that it benefits you and helps you to improve your business?
I’ve been a trainer for 15 years. I’ve trained nearly 2,500 people in marketing. Here are my tips for getting the most out of your training.
👉🏻 Find out my tips for getting the most out of your training
The strengths of the course
Directly applicable, highly operational training: operational tools, etc.
Practical training: created by an experienced marketer and entrepreneur.
Who is this distance learning marketing course designed for?
This marketing course is designed for people who want to learn how to analyse a market, build an offer to meet its needs and activate the marketing levers (product, price, communication and distribution) to grow their brand. It is therefore suitable for a number of different professions, depending on the theme of the course. We’ll tell you all about it below. 👇🏻
Marketing training for entrepreneurs.
To acquire the skills they need to develop their business effectively.
Marketing training for marketers
For marketing professionals to acquire the skills they need to carry out their projects.
For
Marketing project managers
Communication project manager
Digital project manager
Marketing manager
We train a variety of learners: professionals who have worked for 15 years after taking their baccalauréat and are looking to retrain. Students who have studied business or marketing at bachelor’s or master’s level in their business school, but who want to deepen their knowledge and, above all, make it useful for their current or future job.
Marketing training for jobseekers
Are you changing careers or looking for work? We offer general training for people who are switching to marketing and don’t yet know what job they’ll be doing tomorrow: SEO strategist, social media manager, CRO, UX designer, UI designer, data analyst, product owner, etc.
Anyone working in marketing, whether in a VSE, SME, large group or their own company. Marketing Project Manager
Training in Paris and Versailles
I provide face-to-face training in Paris and Versailles, on your company’s premises. Quotes on request.
Your questions about our marketing training
How much does this course cost? There’s no need to mobilise your CPF (Compte personnel de formation), identify your OPCO or ask your HR department for training. We have decided to offer it to you. This is free marketing training. Make the most of it 😉 Location: where can you take advantage of this training? This is a distance learning course. Whether you’re in Paris, Lyon, Marseille, Bordeaux or Toulouse, you can access this online training course from the comfort of your armchair or sofa. 😊If you would like face-to-face training, I can give it in Paris or Versailles, at your premises. Please contact me for more information. What level is this course designed for? We have created training content adapted to beginner and advanced levels. You can therefore take advantage of this course, whatever your last qualification: BacBTSIAEBachelorMaster How can I form an opinion about the course? Not sure which course to take? Are you looking for a specific type of training to meet a specific professional challenge within your company? I invite you to contact me to discuss your requirements. It will be a pleasure to talk with you. Can I use my CPF? You could if the training was paid for. But in this case, it’s free. So you can take advantage of it without funding. Why distance learning? Distance learning (and asynchronous learning = you take the course at a time that suits you) offers you a great deal of flexibility. You can take it from home or from work. Face-to-face training offers a lot of good things too, so I offer courses in Paris and Versailles on request. I’m a professional and I’d like to do some face-to-face marketing training, what should I do? Distance learning has many advantages… but it’s not for everyone! Are you able to devote several weeks, or even months, to face-to-face training? I suggest that you contact some training centres. You can contact training organisations (OF) such as IFOCOP, CEGOS or DEMOS, for example, and take advantage of face-to-face training in one of their network centres in France. Most of them will issue you with training qualifications or certificates (RNCP). I’m a student (or baccalaureate holder) and want to study marketing. What should I do? Do you have your baccalaureate and want to do a full course in business, and more specifically in marketing? There are several types of school: grandes écoles in business or management and marketing schools. They offer diplomas at bac+3 (Bachelor’s degree), bac+4 or bac+5 (Master’s degree) or even an MBA or MSC (Master of Science, recognised in English-speaking countries), giving you access to training leading to a diploma (a diploma is an excellent gateway to the job market if you haven’t worked yet). In some of these schools, you will be able to follow a sandwich course: part of the time at school and part of the time in the company, so that you can apply your new-found marketing knowledge. Work-linked training is a very interesting format: it allows you to quickly become a professional. However, it is a demanding type of contract, not least because of the rapid succession of periods in the company and in training.
